The Key to a Great Mystery Story Have you ever watched a detective movie and felt like you were just about to put it together right when the detective solves it? How do we get our audience to have that feeling when they’re listening to our message?
audience
Solving the One-to-Many Message Problem – EP060
Build a Message That Appeals to Every Member of Your Audience We need to reach many different people, but we have only one message.
How to Make the Universal Individual – EP059
The Universal Running Cadence When I first started training for the Boston Marathon, I ended up injuring myself because I was new to running.
Focus on the GOAL: Putting the “Feel” in “Think, Feel, Do” – EP058
The Goal Revisited A common piece of advice is to focus on the “Think, Feel, Do,” as in, “What do you want people to think, feel, and do as a result of your message?” We ask those questions together because thoughts, feelings, and actions are incredibly intertwined.
Focus on the ACTION: How to Make the Change Actually Happen – EP057
The Action Categories The holy grail of messaging is finding a way to make your message actionable.
Focus on the CHANGE: Defining the Intent That Guides Action – EP056
The Commander’s Intent What is the Change in thinking or behavior that you need someone to make?
Focus on the TRUTH: The Difference Between “Understandable” and “Inevitable” – EP055
The Idea Behind the Idea Great ideas aren’t just found, they’re built piece by piece. To make that idea irresistible to someone else, we have to do the same thing: build that idea piece by piece in their mind.
Focus on the PROBLEM: Why Your Audience Needs Both Context and Contrast – EP054
Unlocking Perspective We want to put an intractable problem in front of an irresistible goal for our audience because it creates context. It makes the goal more valuable because the audience feels like they need to work harder for it, and it creates urgency because they really want to solve that problem.
Focus on the GOAL: Why Your Audience Needs an “Irresistible Outcome” – EP053
Focus on the Audience’s Goal To celebrate a year of Find the Red Thread, we’re going to get back to basics and spend each of the next five episodes focusing on one piece of the Red Thread. This week, we’re looking at the Goal.
TraPIT – An Easy Way to Keep Your Audience With You – EP051
Transition, Point, Illustration, and Takeaway We all need certain landmarks in our messages to help point our audience in the right direction, but are you telling your audience how those landmarks string together?