A System of Stories We use the word “story” a lot, but there are several times when we actually mean something else: narrative.
brand story
A Shortcut to Business Storytelling – EP042
The Three Acts of a Story One of the biggest problems that businesses run into when they try to do business storytelling is that they mistake stories for storytelling.
“Internalize, Don’t Memorize” – EP032
Focus on the Meaning of Your Message We want to make our message memorable, but how do we make it memorable to us? When we focus on memorizing things word-for-word, we often forget the meaning behind those words.
The Red Thread of Sales Calls – EP028
Framing Your Problem the Right Way Even if you’re not in Sales, the fact is you still have to sell all the time.
How to Make Sure Your Message Makes Sense – EP027
The Make-Sense Mandate Our brains are wired to try to make meaning— scientists call it the “make-sense mandate.”
The Red Thread of Warby Parker – EP025
Doing Well By Doing Good This week on Find the Red Thread, Tamsen looks at Warby Parker to show us a great example of a Red Thread being used to its best effect.