Audiobook and updated digital version available now!
“Find Your Red Thread offers a powerful set of tools not only to explain the nature of the work you’re here to do but also to build on that story in a way that draws the attention, interest, and action of others.”
Jonathan Fields founder of Good Life Project®, Spark Endeavors, and creator of Sparketypes®
"There’s often a gap between the potential you see in your ideas and what others hear. Find Your Red Thread is a practical approach to standing out in the marketplace and closing that gap."
Dorie Clark, author, Reinventing You
Find Your Red Thread: Make your big ideas irresistible
Brimming with step-by-step instructions, explanations, and examples, Find Your Red Thread will teach you how to make the most powerful case for your ideas.
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Order your copy of Find Your Red Thread
AMAZON BARNES & NOBLE BOOKSHOP.ORG INDIEBOUND.ORG PORCHLIGHT BOOKS AUDIOBOOK.COM
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Audiobook Available Now!
The audiobook version of Find Your Red Thread is available for purchase across any of the above retailers now!
It’s here! I’m so excited to have the audiobook in your ears! And, to celebrate, I’ve included a very special surprise — the audiobook includes a special bonus chapter not included in the print version. It’s all about adapting your Red Thread across communications and audiences.
Even better? The digital version of the book ALSO contains this new chapter. So, if you’re looking to get your hands on even more Red Thread goodness, now’s a great time!
To sweeten the pot even further, you can get all the bonuses below by simply submitting your proof of purchase here.
Ordered two or more books? Claim your free bonuses!
Email us your proof of purchase for two or more copies of Find Your Red Thread, and we'll send you special bonus companion tools to help you make finding your Red Thread even easier.
2 COPIES
Irresistible Expert Pack
Perfect for you and your team of one
- Eight Red Thread checklists (PDF): one for each major piece of your Red Thread
Click here to email your proof of purchase and claim your bonuses!
7 COPIES
Irresistible Idea Pack
Perfect for leadership and other small teams
- Eight Red Thread checklists (PDF): one for each major piece of your Red Thread
- The Red Thread Workbook (PDF)
Click here to email your proof of purchase and claim your bonuses!
12 COPIES
Irresistible Organization Pack
Perfect for leadership and other small teams
- Eight Red Thread checklists (PDF): one for each major piece of your Red Thread
- The Red Thread Workbook (PDF)
- Digital bonus chapter video guide: How to Adapt Your Red Thread
- 20-minute pre-recorded webinar on using the Red Thread to get and improve stories from clients and subject matter experts
Click here to email your proof of purchase and claim your bonuses!
150 COPIES
Irresistible Event Pack
Perfect for events
- Eight Red Thread checklists (PDF): one for each major piece of your Red Thread
- The Conversational Case worksheet (PDF), with video guide
- The Red Thread Workbook (PDF)
- Digital bonus chapter video guide: How to Adapt Your Red Thread
- 30-minute pre-recorded webinar on using the Red Thread to get and improve stories from clients and subject matter experts
- 20-minute live virtual Q&A with Tamsen for your Team
- 60-minute live “Find Your Red Thread” webinar (can be combined with 30-minute Q&A, above)
Click here to email us about bulk purchases and claim your bonuses!
7 Things This Book Will Teach You
You’ll learn how to...
- Identify who your idea is really for
- Position your idea where it will be most effective: as the answer to an important question your audience is already asking
- Break your idea into its component parts to improve your, and your audience’s, understanding of it
- Strengthen each of those parts so they’re strong enough to build on
- Articulate those individual parts as key concepts that create and differentiate your message
- Craft a 60-second “minimum viable case” for your idea
- Summarize your idea in a single, irresistible sentence—your “minimum viable message”
...and much more.
Praise for Find Your Red Thread
More about the book...
You have a terrific idea—an amazing product, an incomparable service, a bulletproof business model—and you know it is so powerful that it could change a life, a market, or even the world.
There’s just one problem: others can’t or don’t see its power… yet.
While the prospect of translating a big idea into the language that leads to change can be daunting, that’s exactly what this book will help you do. Even better, the throughline that connects your idea to your audience’s hearts and minds already exists. It’s called your Red Thread, and this book offers you a step-by-step system to find and express the essence of it, to inspire people to act.
Whether you are writing marketing copy, an investor pitch, a keynote speech, a book, or all of the above, the best way to make your idea irresistible is to build the story people will tell themselves about it. Find Your Red Thread shows you how.
If you want to change the world, if you value the possibility of your idea so much that you see it as bigger than you are, if you are willing to put your idea first, but you struggle to communicate how relevant it really is, Find Your Red Thread will give you the practical tools you need to create clear, powerful messages with undeniable impact.
About Tamsen Webster
Tamsen Webster has spent the last twenty years helping experts drive action from their ideas. Part message strategist, part storyteller, part English-to-English translator, her work focuses on how to find and build the stories partners, investors, clients, and customers will tell themselves—and others.
Tamsen honed her expertise through work in and for major companies and organizations like Johnson & Johnson, Harvard Medical School, and Intel, as well as with startups that represent the next wave of innovation in life science, biotech, climate tech, fintech, and pharma. She’s a professional advisor at the Martin Trust Center for MIT Entrepreneurship and a mentor for the Harvard Innovation Labs. She’s also served for over eight years as executive producer and idea strategist for one of the oldest independently organized TED Talk events in the world (TEDxCambridge).
She was a reluctant marathoner... twice, is a champion ballroom dancer (in her mind), and learned everything she knows about messages, people, and change as a Weight Watchers leader. True story.
AMAZON BARNES & NOBLE BOOKSHOP.ORG INDIEBOUND.ORG PORCHLIGHT BOOKS
Purchasing internationally? Find your preferred retailer here.
“Find Your Red Thread offers a powerful set of tools not only to explain the nature of the work you’re here to do but also to build on that story in a way that draws the attention, interest, and action of others.”
Jonathan Fields founder of Good Life Project®, Spark Endeavors, and creator of Sparketypes®
"There’s often a gap between the potential you see in your ideas and what others hear. Find Your Red Thread is a practical approach to standing out in the marketplace and closing that gap."