The good news? You’ve just created a shiny new positioning statement. You’ve labored over how to frame your target market. You’ve wordsmithed your competitive differentiation. You’ve detailed the how those differences make your product better.
crafting your message
Why You Can’t Make Change Happen – EP:099
There are two kinds of change, technical and adaptive, and you need to solve for the right one. I’m working on a book about the Red Thread, and it’s been hard to get that change to happen.
How to Write Descriptions for Your Talks and Presentations – EP:098
Now that you have a great title, how do you write descriptions for your talk or presentation? Again, it’s about framing the ideas for the organizer to say yes, which means using the Red Thread.
Four ways people react to messages (and how to get the one you want)
You have a message. You want to get it heard. That’s all good. (I mean, people have to hear your message to act on it, right? Right.) Except that’s not enough, is it? Nope.
The Simplest Storytelling Structure – EP:094
The ABT method is just about the simplest storytelling structure, but we can make it more effective. ABT, developed by Randy Olson, stands for “And, But, Therefore.” Each of those words corresponds to an act of a story.
3 Books That Will Make You a Better Communicator – EP:093
This week we look at 3 books that will make you a better communicator by making the useful usable.
How to find the words that build ideas
“People don’t buy what you do, they buy why you do it.” “Haters aren’t your problem. Ignoring them is.” “You can’t change what you do until you change how you see.” What do those three phrases have in common?
Why you need a process for problem-solving
I blame my boys for the last two weeks. I mean, it’s a good thing, but still. It’s totally their fault I’ve been spending the last two weeks teaching myself how to solve a Rubik’s Cube.
The Persuasion Formula – EP087
Is there a persuasion formula, a simple way to think about it so we can be better at it? Yes.
How to create a “moment of truth”
What really happens in a moment of truth? And I don’t mean the Procter & Gamble, marketing, or even Google “moments of truth,” though I’ll get to those in a minute.