Tamsen Webster

Empowering Keynote Speaker and Presentation Strategist

I overthink so you don’t have to.

The Message Design Institute Newsletter

Tamsen is excited to announce the founding of the Message Design Institute! The MDI newsletter is delivered bi-weekly to over 4,000 readers looking to design messaging strong enough to build on.

Sign up now, and get Tamsen's Buy-In Building Blocks Toolkit: a single sheet of paper that will help you create everything necessary to build any and all messaging collateral you might need to get the right people invested in your offering or approach—fast.

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FRESH THREADS

The Red Thread Workshop

Does one of these sound like you?

  • You’re an author looking to pull your ideas together into a single concept for your next book
  • You’re a founder that needs a better way to quickly explain, in plain English, your start-up’s big idea
  • You’re an individual or solo entrepreneur looking to use the power of storytelling to talk about yourself in a more engaging way

If you’ve been curious about taking a deeper dive into learning about how to use the Red Thread, but aren’t quite ready for one-on-one consulting, I invite you to join your peers and me in these special laser-focused-topic Red Thread Workshops.

This workshop is designed to not only deliver an overview of components that make up your Red Thread but also give you the tools and structure that can make sure your message not only stands out—but is built to last.

job search-red thread-tools

Find The Red Thread in Your Job Search – EP015

Do Your Red Threads Match? When we’re in the middle of a job search, we often get fixated on a single question: “What should I do?”
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Create Anticipation-red thread-storytelling

Is Your Info in the Right Order? – EP014

How to Create Anticipation How do you make your message more interesting? You’re often told to tell people what you’re going to tell them, tell it, and then tell them that you told them. But that’s not very interesting because it doesn’t have suspense.
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psychological reactance-red thread-tools

How to Match Message to Mindset – EP013

  Psychological Reactance This week on Find the Red Thread, we’ll discuss the concept of psychological reactance. It’s the very human response that if we’re told to do something we often want to dig in our heels and do the opposite.
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memorable stories-red thread-storytelling

How to Find Meaningful, Memorable Stories – EP012

The Tortoise and the Hare “The Tortoise and the Hare” is a classic fable with a memorable moral: slow and steady wins the race. However, if you asked someone in Ancient Greece what it meant, they would tell you that idleness can ruin even the greatest gifts.
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perspective-red thread-strategy

Who are you for? – EP011

A Focus on Your Audience’s Perspective Because the Red Thread is critical to what you’re trying to say, it’s critical that you understand who they are first. That’s why we need to start with a simple question: who are you for?
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storytelling-message-red thread

What’s Missing from Your Message? – EP010

Meaning in Your Message that Drives Change When we’re trying to get someone to make a change, there are certain fundamental questions that they need to be answered in your message before they will give it a try.
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jill bolte taylor-red thread-presenting

How to Move Your Audience to Action – EP009

The TED Thread with Jill Bolte Taylor This week on Find the Red Thread, you have some homework to do. Take a look at “My Stroke of Insight,” a TED Talk by Dr. Jill Bolte Taylor. Challenge yourself to find the four statements she makes that capture key pieces of the Red Thread.
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unique-red thread-tools

How to Make Your Red Thread Unique – EP008

  Standing Out This week I’ll show how asking the little questions will help you answer the big ones.
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storytelling-favorite movie-red thread

You and Your Favorite Movie – EP007

What Do You and Your Favorite Movie Have in Common? Understanding the Red Thread is one thing, but discovering what it means to you and your life can be tricky. What can you do to help? Think about your favorite movie.
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branding-ups-red thread-new solution

The Red Thread of United Parcel Service (UPS) – EP 006

Finding a New Solution to Old Problems UPS is the world’s largest package delivery service. Their Red Thread is to figure out how to get something from point A to point B as quickly as possible.
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The Message Design Institute Newsletter


Tamsen is excited to announce the founding of the Message Design Institute! The MDI newsletter is delivered bi-weekly to over 4,000 readers looking to design messaging strong enough to build on.

Sign up now, and get Tamsen's Buy-In Building Blocks Toolkit: a single sheet of paper that will help you create everything necessary to build any and all messaging collateral you might need to get the right people invested in your offering or approach—fast.