The good news? You’ve just created a shiny new positioning statement. You’ve labored over how to frame your target market. You’ve wordsmithed your competitive differentiation. You’ve detailed the how those differences make your product better.
Branding & Messaging
How to Message Your Milestone – EP:100
When you try to message your milestone, it’s easy to mistake the milestone for the message. It’s important to realize that what’s meaningful to us internally isn’t necessarily meaningful externally.
The Red Thread of the Waffle House Index – EP:092
Waffle House stays open no matter what, and the Waffle House Index represents their Red Thread. Even though this chain of southern restaurants is committed to keeping their doors open, there are times when a disaster or national emergency makes that impossible. But this is where the Waffle House Index comes into play.
Who (or what) are you choosing to be?
If you could choose to be anyone, who would you choose? I chose “the Dread Pirate Roberts.” Perhaps I should explain.
Are Branding and Marketing the Same? – EP:086
What’s the difference between branding and marketing? Branding is about meaning, but marketing is about method. Brand is something that you already have that you’re trying to distill and communicate. Marketing is how you communicate that message
Why you need to write your own rules
For years, Content Marketing World—the world’s largest content marketing conference—was the one conference I couldn’t get on the schedule for.
How to handle negative feedback
Do you remember your first negative performance review? I do.