I overthink so you don’t have to.

The Red Thread® Newsletter

Stories, examples, images, and data you can use to help bring your ideas and messages to life.

The best ideas aren’t found — they’re built. Get a weekly dose of strategies, studies, and stories — direct to your inbox from me — to help you make your ideas strong enough to build change on.

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The Freenoter Podcast

There are lots of resources out there on how to become a paid speaker or keynoter, but what if you speak to build your business, as a FREEnoter? Each week, join me and Tom Webster as we cover all the angles of how to profit from speaking for free. If you are looking to grow your business from the stage--without "selling from the stage," this is the show for you. We will cover EVERY aspect of building your business through speaking, and even share a different craft cocktail recipe every week, just because. Subscribe now!

Who are you for? – EP011

A Focus on Your Audience’s Perspective Because the Red Thread is critical to what you’re trying to say, it’s critical that you understand who they are first. That’s why we need to start with a simple question: who are you for?

What’s Missing from Your Message? – EP010

Meaning in Your Message that Drives Change When we’re trying to get someone to make a change, there are certain fundamental questions that they need to be answered in your message before they will give it a try.

How to Move Your Audience to Action – EP009

The TED Thread with Jill Bolte Taylor This week on Find the Red Thread, you have some homework to do. Take a look at “My Stroke of Insight,” a TED Talk by Dr. Jill Bolte Taylor. Challenge yourself to find the four statements she makes that capture key pieces of the Red Thread.

How to Make Your Red Thread Unique – EP008

Standing Out This week I’ll show how asking the little questions will help you answer the big ones.

You and Your Favorite Movie – EP007

What Do You and Your Favorite Movie Have in Common? Understanding the Red Thread is one thing, but discovering what it means to you and your life can be tricky. What can you do to help? Think about your favorite movie.

The Red Thread of United Parcel Service (UPS) – EP 006

Finding a New Solution to Old Problems UPS is the world’s largest package delivery service. Their Red Thread is to figure out how to get something from point A to point B as quickly as possible.

Discover The Red Thread in Brian Little’s TED Talk, “Who Are We Really? The Puzzle of Personality” – EP005

The Difference Between a Good Talk and a Great One This week, I find the Red Thread in a TED talk by Brian Little: “Who Are You Really? The Puzzle of Personality.”

Find the Red Thread in Your Pitch (and in Thrive Global’s Pitch Deck) – EP004

The Red Thread in a Pitch In this episode of Find The Red Thread, I take a look at Arianna Huffington’s latest venture, Thrive Global, to show how the five pieces of the Red Thread apply to a real-world pitch example.

Where Does The Red Thread Come From? – EP003

Finding The Right Path In this episode, I explain that the image of the Red Thread comes from a familiar story in Greek mythology that you may have heard of: the Minotaur and the Labyrinth.

What Is The Red Thread? – EP002

Wow, I can’t believe it’s been so long since I first posted my first video answering the question “What is the Red Thread?” I put a shiny new 2020 update on this original video, and you can read all about it here.

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The Red Thread® Newsletter

Stories, examples, images, and data you can use to help bring your ideas and messages to life.
The best ideas aren’t found — they’re built. Get a weekly dose of strategies, studies, and stories — direct to your inbox from me — to help you make your ideas strong enough to build change on.