I overthink so you don’t have to.

The Red Thread® Newsletter

Stories, examples, images, and data you can use to help bring your ideas and messages to life.

The best ideas aren’t found — they’re built. Get a weekly dose of strategies, studies, and stories — direct to your inbox from me — to help you make your ideas strong enough to build change on.

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FRESH THREADS

The Freenoter Podcast

There are lots of resources out there on how to become a paid speaker or keynoter, but what if you speak to build your business, as a FREEnoter? Each week, join me and Tom Webster as we cover all the angles of how to profit from speaking for free. If you are looking to grow your business from the stage--without "selling from the stage," this is the show for you. We will cover EVERY aspect of building your business through speaking, and even share a different craft cocktail recipe every week, just because. Subscribe now!

The Bucket Brigade, or: How to explain your importance

When you’re working to solve a big, complicated problem—it can be hard to explain why what you’re doing is important. At least, it can be hard to explain it in a way that doesn’t take credit for the whole solution or the whole effort.

How could you use it? How the brain reconciles our sense of self

Sometimes the things you find for your swipefile (where you stash interesting information for potential future use) are great for “here’s an interesting example of a point I want to make.” But then, sometimes, what you find is more “here’s information that changes or informs how I see the world and all the people in it […]

Why a one-sentence summary is so hard (and how to make it easier)

Let’s wade back into the thick of messaging topics this week. Top of mind? How to find that quick short sentence that powerfully and precisely sums up your idea.

How could you use it? Shipwreck discovered in Lake Superior

“What’s one practice that you think all leaders should have?” That’s the question someone asked me on a podcast recently.

The Red Thread of You Resource Guide

Have you ever wondered what ties together everything you do? Or, if you already know that, have you ever struggled with how to explain it to other people?

The Red Thread Resource Guide for Business Storytelling

Even if you don’t necessarily need the Red Thread to help you with speaking and presenting, I’m going to bet you do sometimes need to figure out how to strengthen the content and core messages of your business or organization.

Title card that reads "The Red Thread Resource Guide for Speaking and Presenting"

The Red Thread Resource Guide for Speaking & Presenting

Even if you, your offspring, or those in your care aren’t going back to school, September always seems like a good time to get back to basics, doesn’t it? In that spirit, we here in the Labyrinth (aka the Red Thread offices) thought it might be helpful to put together some Red Thread Resource Guides: […]

What you really find when you find a Red Thread

So here’s something that I thought might be useful for you: What you really find when you find the Red Thread.

The minds you can’t change

Something I’ve been thinking about lately: What happens when you can’t change someone’s mind?

How to get (and tell!) the stories your company needs

Organizations thrive on stories. Stories of your successful work. Stories of the impact a donor or investor can have. You know those stories exist. Stories of what it’s like to work with or for you.

The Red Thread® Newsletter

Stories, examples, images, and data you can use to help bring your ideas and messages to life.
The best ideas aren’t found — they’re built. Get a weekly dose of strategies, studies, and stories — direct to your inbox from me — to help you make your ideas strong enough to build change on.