I overthink so you don’t have to.

The Red Thread® Newsletter

Stories, examples, images, and data you can use to help bring your ideas and messages to life.

The best ideas aren’t found — they’re built. Get a weekly dose of strategies, studies, and stories — direct to your inbox from me — to help you make your ideas strong enough to build change on.

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The Red Thread Workshop

Does one of these sound like you?

You’re an author looking to pull your ideas together into a single concept for your next book
You’re a founder that needs a better way to quickly explain, in plain English, your start-up’s big idea
You’re an individual or solo entrepreneur looking to use the power of storytelling to talk about yourself in a more engaging way

If you’ve been curious about taking a deeper dive into learning about how to use the Red Thread, but aren’t quite ready for one-on-one consulting, I invite you to join your peers and me in these special laser-focused-topic Red Thread Workshops.

This workshop is designed to not only deliver an overview of components that make up your Red Thread but also give you the tools and structure that can make sure your message not only stands out—but is built to last.

How to Make Sure Your Message Makes Sense – EP027

The Make-Sense Mandate Our brains are wired to try to make meaning— scientists call it the “make-sense mandate.”

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Messaging Fast and Slow – EP026

Craft a Message That Resonates With Your Audience In this week’s episode of Find the Red Thread, Tamsen breaks down some ideas from Daniel Kahneman’s book, Thinking Fast and Slow to illustrate how to craft a message that resonates with your audience.

The Red Thread of Warby Parker – EP025

Doing Well By Doing Good This week on Find the Red Thread, Tamsen looks at Warby Parker to show us a great example of a Red Thread being used to its best effect.

Does Your Message Have Enough Hooks? – EP024

Making Your Message Memorable Our brains continually make split-second decisions about what to hold onto and what to let go of. As communicators, we need to make sure we’re giving our listeners the hooks they need hold onto our message, and we do that by making meaning.

How to Find the Red Thread in Others’ Messages – EP023

Spot the Red Thread in Others’ Messages One of the best ways to get better at crafting messages around a Red Thread is to see how it shows up in others’ messages.

The Two Learning Styles You REALLY Need to Master – EP022

How to Make it Stick After putting so much work into your Red Thread, you want to be sure that your message will stick. The key is to understand how to engage with different learning styles, but probably not the ones you’ve been taught.

How to Move Beyond #fearandbabysteps – EP021

Taking an Idea from Good to Great It’s sometimes hard to tell what can take your idea from good to great, but we know that difference is a game changer. This week, Tamsen breaks down the two things that get in the way of an amazing Red Thread: fear and baby steps.

persuade your audience-red thread-strategy

Crossing the “No Hole” – EP020

The Steps From “No” to “Yes” When we put a message out there, we want to make sure that people end up thinking differently afterward. You want to persuade your audience to say yes.

The 5 Most Common Red Thread Mistakes – EP019

How to Avoid Some Common Mistakes If you’ve been working on finding your own Red Thread, there are some common mistakes that you need to watch out for.

The Key to Enduring Messages and Brands – EP018

Create an Enduring Message for Your Brand When my husband and I took a vacation to Amsterdam, we stopped by Manchester, England. With a free day, we asked our local friend for advice, and he suggested we take a visit to Chetham’s Library

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The Red Thread® Newsletter

Stories, examples, images, and data you can use to help bring your ideas and messages to life.
The best ideas aren’t found — they’re built. Get a weekly dose of strategies, studies, and stories — direct to your inbox from me — to help you make your ideas strong enough to build change on.