I overthink so you don’t have to.

The Message Design Institute Newsletter

Tamsen is excited to announce the founding of the Message Design Institute! The MDI newsletter is delivered bi-weekly to over 4,000 readers looking to design messaging strong enough to build on.

Sign up now, and get Tamsen's Buy-In Building Blocks Toolkit: a single sheet of paper that will help you create everything necessary to build any and all messaging collateral you might need to get the right people invested in your offering or approach—fast.

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FRESH THREADS

The Red Thread Workshop

Does one of these sound like you?

You’re an author looking to pull your ideas together into a single concept for your next book
You’re a founder that needs a better way to quickly explain, in plain English, your start-up’s big idea
You’re an individual or solo entrepreneur looking to use the power of storytelling to talk about yourself in a more engaging way

If you’ve been curious about taking a deeper dive into learning about how to use the Red Thread, but aren’t quite ready for one-on-one consulting, I invite you to join your peers and me in these special laser-focused-topic Red Thread Workshops.

This workshop is designed to not only deliver an overview of components that make up your Red Thread but also give you the tools and structure that can make sure your message not only stands out—but is built to last.

Change Isn’t Just an Action, It’s a Reaction

In 1847, Dr. Ignaz Semmelweis faced a grim puzzle. There were two maternity wards at the Viennese hospital where he worked, but each had a drastically different maternal mortality rate. In the ward run by the doctors, one of every five women died, while in the ward run by midwives, it was only one of […]

It’s Gall’s Law, Y’all!

John Gall was an author, a pediatrician, and he was particularly interested in what makes complex systems work. And what he realized through his research was that all complex systems that work are based on simple systems that work. And thus, Gall’s Law was born. It’s because of this law that it’s possible for even […]

The 4 Audiences for Change

Hello, today! It’s one of those strange paradoxes of life. Change is a natural state of the universe—everything changes, all the time. At the same time, humans hate change. That paradox is an issue when you’re the one trying to make change happen. What can you do? Like much of message design, when you understand the forces behind that […]

Transform Your Expertise into Everyday Understanding

So often the success of a change starts with what you say (or write!). But when you’re trying to build buy-in—where someone believes enough in something to act on it —too often there’s a big barrier standing in your way. Focusing more on what you want to say than on what people need to hear […]

How to find what shines

Think about an idea or concept that, once you heard or read it, you couldn’t forget it. In fact, not only could you not forget it, the idea set or changed something about how you thought or acted, permanently, from that moment on.

The Swipefile Returns

It’s been a minute, I know, but over the past few months, I’ve been cooking up some big new projects that you’ll start to see rolling out soon.

Your Top 5 Posts of 2023

Welcome to 2024! To get started, we’re looking back at the five most popular posts of 2023.

Accelerate investment with Buy-in Building Blocks

Prepping your pitch can be time-consuming and nerve-racking. After all, success will play a big part in your initiative or offering becoming a reality.

Why your pitch deck needs a “primer”

“You’ve never seen Alan?!,” my husband, Tom, asked me. “Alan” in this case is a Saturday Night Live sketch, but one that was “cut for time.”

Why Buy-in Building Blocks create user-friendly web design

So, it’s not Tamsen saying hi today, but Emily Hansel, Tamsen’s content coordinator and walking Red Thread Content Index. Today I’m dusting off my long-form writing skills to weave a Red Thread of how your Core Message, Core Case, and Core Story connect with the best practices in web design.

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The Message Design Institute Newsletter

Tamsen is excited to announce the founding of the Message Design Institute! The MDI newsletter is delivered bi-weekly to over 4,000 readers looking to design messaging strong enough to build on.