I overthink so you don’t have to.

The Red Thread® Newsletter

Stories, examples, images, and data you can use to help bring your ideas and messages to life.

The best ideas aren’t found — they’re built. Get a weekly dose of strategies, studies, and stories — direct to your inbox from me — to help you make your ideas strong enough to build change on.

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FRESH THREADS

The Freenoter Podcast

There are lots of resources out there on how to become a paid speaker or keynoter, but what if you speak to build your business, as a FREEnoter? Each week, join me and Tom Webster as we cover all the angles of how to profit from speaking for free. If you are looking to grow your business from the stage--without "selling from the stage," this is the show for you. We will cover EVERY aspect of building your business through speaking, and even share a different craft cocktail recipe every week, just because. Subscribe now!

How to define the Change your Idea depends on

It’s time for the fourth installment in your step-by-step guide to building the Red Thread® of your message or content. This time around, you finally get to introduce your answer to your Audience’s question.

Got a model? Make it magnify your message

I often like to say that I’m “relentlessly pattern-driven,” and it’s true — I am. While it may sometimes border on the pathological for me (hey, I admit it!), the human brain in general is a pattern and prediction machine. Your brain takes small pieces of information and maps it out to the larger picture of what it […]

How to find the Truth that makes your idea irresistible

Welcome to the third installment in your step-by-step guide to building the Red Thread® of your message or content.

How to explain your idea in 30 seconds or less

Are you feeling this way? That despite achingly long days, you seem to have even less time to get and keep people’s attention? It’s frustrating, right?

How to find your audience’s REAL problem

Welcome to the second installment in your step-by-step guide to building The Red Thread® of your message or content. This time around, you’re looking for one of the first big ways to differentiate your message and give your audience a big “aha!”

What’s the best way to make the case for masks?

If you communicate to persuade, you owe a lot to Aristotle.

How to find your audience’s Goal

If you’ve been looking for a step-by-step guide to building The Red Thread® of your message or content, you’re in luck!

Your Multi-Tool for Messaging

Last summer, in the Time Before, my kids, husband and I took a road trip north to some of the roadside attractions of New Hampshire. We saw the Polar Caves (and survived the Lemon Squeeze!), drove around Mount Washington a bit, and visited what turned out to be our favorite: Clark’s Trading Post, famous for their one-ring circus […]

Skill or will? How to hire the right coach [PLUS: A new model!]

I love former basketball player Jalen Rose’s view of the world. There’s one particular view about players and teams that applies to any of us looking to get better or accomplish big goals, especially with a coach.

Does your message miss steps?

If there’s one messaging mistake I see more than any other, it’s the one you can see at work in this What’s Missing From this Message Video. What is it? Skipping the steps necessary for people to agree with what you say.

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The Red Thread® Newsletter

Stories, examples, images, and data you can use to help bring your ideas and messages to life.
The best ideas aren’t found — they’re built. Get a weekly dose of strategies, studies, and stories — direct to your inbox from me — to help you make your ideas strong enough to build change on.