I overthink so you don’t have to.

The Red Thread® Newsletter

Stories, examples, images, and data you can use to help bring your ideas and messages to life.

The best ideas aren’t found — they’re built. Get a weekly dose of strategies, studies, and stories — direct to your inbox from me — to help you make your ideas strong enough to build change on.

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FRESH THREADS

The Freenoter Podcast

There are lots of resources out there on how to become a paid speaker or keynoter, but what if you speak to build your business, as a FREEnoter? Each week, join me and Tom Webster as we cover all the angles of how to profit from speaking for free. If you are looking to grow your business from the stage--without "selling from the stage," this is the show for you. We will cover EVERY aspect of building your business through speaking, and even share a different craft cocktail recipe every week, just because. Subscribe now!

The Red Thread Resource Guide for Business Storytelling

Even if you don’t necessarily need the Red Thread to help you with speaking and presenting, I’m going to bet you do sometimes need to figure out how to strengthen the content and core messages of your business or organization.

Title card that reads "The Red Thread Resource Guide for Speaking and Presenting"

The Red Thread Resource Guide for Speaking & Presenting

Even if you, your offspring, or those in your care aren’t going back to school, September always seems like a good time to get back to basics, doesn’t it?

What you really find when you find a Red Thread

So here’s something that I thought might be useful for you: What you really find when you find the Red Thread.

The minds you can’t change

Something I’ve been thinking about lately: What happens when you can’t change someone’s mind?

How to get (and tell!) the stories your company needs

Organizations thrive on stories. Stories of your successful work. Stories of the impact a donor or investor can have. You know those stories exist. Stories of what it’s like to work with or for you.

How could you use it? A Messy Table, a Map of the World

Have you ever struggled to get your audiences to read through all of your content? Your whole proposal? Your whole white paper?

How to build B2C Red Threads

Does the Red Thread approach work with B2C marketing and sales messages? That was one of the questions you asked me when I invited you to ask me anything.

Ask me anything!

I want to try out a potential new feature of the Red Thread Blog with you today: an “Ask Me Anything: Blog Edition.”

Message in a Minute: How to make a Problem more persuasive

People are sometimes surprised to learn that not every piece of your Red Thread needs to be an “aha!” moment—or even all that differentiated.

How could you use it? Neutrinos, pennies, and 99¢ iced tea

I have a confession to make. I couldn’t decide which Red Thread Swipefile to feature this week, as there were just so many good ones to choose from.

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The Red Thread® Newsletter

Stories, examples, images, and data you can use to help bring your ideas and messages to life.
The best ideas aren’t found — they’re built. Get a weekly dose of strategies, studies, and stories — direct to your inbox from me — to help you make your ideas strong enough to build change on.