I overthink so you don’t have to.
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FRESH THREADS
The Freenoter Podcast
There are lots of resources out there on how to become a paid speaker or keynoter, but what if you speak to build your business, as a FREEnoter? Each week, join me and Tom Webster as we cover all the angles of how to profit from speaking for free. If you are looking to grow your business from the stage--without "selling from the stage," this is the show for you. We will cover EVERY aspect of building your business through speaking, and even share a different craft cocktail recipe every week, just because. Subscribe now!
Your Multi-Tool for Messaging
Last summer, in the Time Before, my kids, husband and I took a road trip north to some of the roadside attractions of New Hampshire. We saw the Polar Caves (and survived the Lemon Squeeze!), drove around Mount Washington a bit, and visited what turned out to be our favorite: Clark’s Trading Post, famous for their one-ring circus […]
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Skill or will? How to hire the right coach [PLUS: A new model!]
I love former basketball player Jalen Rose’s view of the world. There’s one particular view about players and teams that applies to any of us looking to get better or accomplish big goals, especially with a coach.
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Does your message miss steps?
If there’s one messaging mistake I see more than any other, it’s the one you can see at work in this What’s Missing From this Message Video. What is it? Skipping the steps necessary for people to agree with what you say.
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17 Must-Have Books on Messaging
A client asked me the other day for a “reading list” — the books she could read to become a better message-maker and communicator. I did a quick video on my “top three” a while back, but it felt like time to update and expand the list.
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How can you address different pain points with one message?
There’s a new “What’s Missing From This Message?” video up this week. So, what is missing? A clean, clear path for audiences with different pain points to proceed towards purchase.
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3 ways to build a 20-minute, “quaranteeny” presentation
Have you noticed this? That just about everyone wants what I’m calling “quaranteeny” virtual presentations these days?
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What IS the Red Thread, anyway, and how do you use it?
It’s probably the question I get the most, “What IS the Red Thread?” The answer is both simple, and not.
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Need to make your message relevant? Give ’em what they need.
In times of crisis two things are true: Everything seems to be changing Some things never do When you’re the person responsible for figuring out how to make your message relevant in times like these, those two together represent both the problem and the solution.
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Are cognitive biases working for or against your message?
There’s one barrier every message has to get through for it to succeed: your audience’s brain. It’s why your message needs to be more than just relevant and remarkable, it needs to be resilient, too. It has to be strong enough to survive the beating the average brain is going to give it.
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Are you trapped in the persuader’s paradox?
There’s one thing getting the way of the vast majority of messaging: The Persuader’s Paradox. What is that, you ask? Well, it’s like the opposite of the Golden Rule. Instead of “do unto others as you would have them do unto you,” the Persuader’s Paradox goes something like, “do unto others what you’d never want done to you.” The result: in […]
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